NARO-KU-FFTC Joint Symposium 2020: Smart Food Value Chain -The Solution to Asia's Food Distribution

Release date : August 31, 2020 (Monday)
Updated : November 25, 2021 (Thursday)

The term food value chain refers to the entire process to add value to agricultural products from breeding, production, processing to distribution, sales, and consumption in the market. By implementing advanced technologies such as IoT and Big Data, the food value chain can be utilized smartly to improve the distribution system itself and further increase the added value of agricultural products. Smart Food Value Chain (SFVC) contributes to improve the QoL of farmers in Asia, especially those who produce agricultural crops in small scale fields.
The one-day online symposium will invite experts from the Asian and Pacific Region to share experiences on 1) the recent advancement in the area of smartization of food value chain, 2) the successful practices for smart food production, 3) the latest postharvest research and technology, 4) the trend of smart food marketing/consumption, and 5) international standardization for supply of agricultural products.


10:00-18:10 (JST), October 29th, 2020


  • To examine the domestic distribution situation of agricultural products in Asian countries.
  • To formulate policies and discuss the future R&D to address the issues identified.
  • To smartly adopt the Food Value Chain.
  • To improve agricultural productivity in Asia Pacific Region.


National Agriculture and Food Research Organization (NARO)
Kasetsart University (KU)
Food and Fertilizer Technology Center (FFTC)


Time (GMT+9) Program Speaker/ Moderator
9:00 -
Participation (online access)
10:00 - 10:30 Opening Ceremony
10:00 - 10:10 Opening remarks Assoc.Prof.Dr. Sornprach Thanisawanyangkura
Vice President for Planning and Research, Kasetsart University (KU), Bangkok, Thailand
10:10 -
Welcome address Dr. KYUMA Kazuo
President, National Agriculture and Food Research Organization (NARO), Tsukuba, Japan
10:20 -
Welcome address Dr. Su-San Chang
Director, Food and Fertilizer Technology Center for the Asian and Pacific Region (FFTC), Taipei, Taiwan
10:30 -
Keynote speech
10:30 -
The Smart Food Value Chain of the Future Dr. EH Liesbeth Luijendijk
Director AgroFood & Environment OnePlanet, Wageningen University & Research (WUR), Wageningen, the Netherlands
10:50 -
Personalised Nutrition and behavioral impact ir. Martine van der Mast Program Manager
Nutrition and Health, WUR, Wageningen, the Netherlands
Dr. Nicole de Wit
Expertise leader Personalized Nutrition and Health, WUR, Wageningen, the Netherlands
11:10 -
Session 1: Smart Food Production
Moderator: Dr. NAKAJIMA Takashi, Vice-President, Research Promotion III, NARO, Tsukuba, Japan
11:10 -
  • A vegetable production forecasting application for just-in-time shipments
Dr. OKADA Kunihiko
Director-General, Institute of Vegetable and Floriculture Science, NARO, Tsukuba, Japan
11:30 -
  • Improvement of agricultural management (farm management) by introducing Good Agricultural Practice, GAP
Dr. TAGUCHI Mitsuhiro
Principal scientist, Headquarters, NARO, Tsukuba, Japan
11:50 -
Break (10 min)
12:00 -
  • New Normal Smart Food Production as the Kitchen of the World
Asst.Prof.Dr. Saroch KAEWMANEE
Faculty of Agriculture, KU, Bangkok, Thailand
12:20 -
  • Introduction of a Smart Monitoring and Forewarning System on Rice Brown Planthopper
Dr. Ming-Hsin Lai
Researcher, Crop Science Division, Taiwan Agriculture Research institute (TARI), Taichung, Taiwan
12:40 -
  • Rice Production and Value Chain in Indonesia
Dr. Edi Santosa
Professor, Department of Agronomy and Horticulture, IPB University, Bogor, Indonesia
13:00 -
Panel discussion - Session 1 All speakers from Session 1
13:20 -
Lunch Break (30 min)
13:50 -
Session 2: Smart Food Processing and Distribution
Moderator: Dr. Sasitorn Tongchitpakdee, Associate Dean for International Affairs, the Faculty of Agro-Industry, KU, Bangkok, Thailand
13:50 -
  • Current transport technologies for exportation of Japanese fresh fruits and vegetables
Dr. NAKAMURA Nobutaka
Principal scientist, Institute of Food Research, NARO, Tsukuba, Japan
14:10 -
  • Microwave processing: Solution for smart food development
Assoc.Prof.Dr. Nantawan THERDTHAI
Head of the department of Product Development, Faculty of Agro-Industry, KU, Bangkok, Thailand
14:30 -
  • Rebuilding the Farm-to-Fork Model amidst the COVID-19: A Resilient Agricultural Food Supply Chain
Ms. Mia Barbara Del Valle Aranas
Senior Science Research Specialist, Socio-Economics Research Division (SERD), Philippine Council for Agriculture, Aquatic and Natural Resources Research and Development (PCAARRD), Department of Science and Technology (DOST), Los Baños, Philippines
14:50 -
  • International Standards and Regulations for Food and Agricultural Product Distribution
Asst.Prof.Dr. Kriskamol NAJOM
Faculty of Agro-Industry, KU, Bangkok, Thailand
15:10 -
Panel Discussion - Session 2 All Speakers from Session 2
15:30 -
Break (10 min)
15:40 -
Session 3: Consumer Preference, Smart Food Marketing, and International Standardization:
Moderator: Dr. Ray-Yu Yang, Food System and Nutrition Specialist, FFTC, Taipei, Taiwan
  • Safe Agri-Food Value Chain Governance Model in Vietnam
Prof. Dr. Dao The Anh
Vice President, Vietnam Academy of Agricultural Sciences (VAAS), Hanoi, Vietnam
16:00 -
  • Personalized value design toward healthy and mindful consumption
Asst.Prof.Dr. Chutima WAISARAYUTT
Associate Dean for Business Relations and Image Strategy, Faculty of Agro-Industry, KU, Bangkok, Thailand
16:20 -
  • Testing method' of Japanese Agricultural Standards
Dr. ITO Hidekazu
Principal scientist, Headquarters, NARO, Tsukuba, Japan
16:40 -
  • Smart Food Label and Private-Public Partnership Towards Healthy Food Choices: A Case Study for the Republic of Korea
Dr. Sang-hyo Kim
Research Fellow, Korea Rural Economic Institute (KREI), Naju, Korea
17:00 -
  • Functional Food Market and New Product Development: A Growing Trend in Malaysia
Dr. Roslina Binti Ali
Deputy Director, Program of Market Intelligence and Agribusiness, Center of Socio Economic, Market Intelligence and Agribusiness Research, Malaysian Agricultural Research and Development Institute (MARDI), Selangor, Malaysia
17:20 -
Panel discussion - Session 3 All Speakers from session 3
17:40 -
Wrap-up and Closing Remarks
17:40 -
Conclusion and suggestion Dr. Akira HASEBE
Deputy Director, FFTC, Taipei, Taiwan
18:00 -
Closing remarks Dr. MATSUDA Atsuro
Vice-President for International Cooperation, NARO, Tsukuba, Japan

* Please note that the program is subject to change without notice.


Please preregister using the online registration form.

The personal information received will be handled appropriately according to the NARO Privacy Policy ( and will not be used for any purpose other than for the organizing of this symposium.

Registration deadline

October 13th, 2020
October 28th, 2020
We stopped accepting applicants because there is no more place available. Thank you very much for many applications.

Way to participate

We will announce how to join the symposium after registration received.


Online: 500 (As a preventive measure against infectious diseases, we have canceled the gatherings at the venue).

Participation fee



NARO International Relations Section
Tel: +81 (0) 29-838-7944