In Japanese fruit industry, the domestic market is predicted to shrink due to lack of interest in fruit for young people and high prices of fruit. On the other hand, there is a concern that domestic fruit production bases may become weaker and production volume may decline in the future due to an increasing shortage of labor and the impact of global warming at production sites. In order to cope up to this situation, we should aim to achieve a stable supply of high-quality fruit at reasonable prices by saving labor and improving productivity through data-driven cultivation management while responding to the progressing climate warming. In order to expand domestic and overseas demand and strengthen production bases in domestic production areas, in our research division, we are working in cooperation with external organizations to conduct research from cultivation to distribution.
